LAS VEGAS, USA (AVING Special Report on 'CES 2009') -- Sharp today introduces the world's first AQUOS LCD TV BD Series equipped with a built-in Blu-ray disc player at the press conference during 2009 CES, which is designed for a convenient all-in-one home theater solution.

The full-HD 1080p AQUOS BD series, which includes the 52-inch class 'LC-52BD80U', 46-inch class ' LC-46BD80U', 42-inch 'LC-42BD80U', 37-inch class 'LC-37BD60U' and 32-inch class 'LC-32BD60U' screen class sizes, combines the ultimate high definition television with the ultimate high definition content format with a side-loading multi-slot for Blu-ray, DVD and CD content.

The series offers a single-step operation feature that turns on the TV and activates play when a BD disc is inserted. In addition, the BD series features a newly developed Advanced Super View(ASV) Superlucent panel for a dramatically bright and crisp picture with reduced reflection and a new AQUOS Pure Mode for convenient optimized viewing of Blu-ray titles. A new elegant 'AQUOS Blue' design includes a subtle blue accent at the bottom of the frame and a swivel stand for viewing convenience.

"We created this series to offer consumers a product that provides the same high-quality, clear picture they've come to expect from a Sharp AQUOS, but with the added convenience of a Blu-ray player for a unique combination solution that allows playback of the latest HD Blu-ray movies," said Bob Scaglione, senior vice president and group manager, Product and Marketing Group, Sharp Electronics Corporation. "This product is a one-stop, stylish home theater and the built-in side-loading Blu-ray slot is also a space-saver for style-conscious consumers, eliminating the need for a separate box and extra cables."